Final thoughts on what I learned in class!

Natalie Beech 

English 1101

Final thoughts on class

The first thing that I learned in English 1101 us that you don't have to raise your hand to go to the bathroom. This was my very first semester back to school since I was in High School ten years ago. I learned that you need to turn in all your assignments on time and if you do this you will receive full credit. I learned many things but one that Tyler mad very clear is that if you have any questions come and talk with him and he will help resolve the problem. Rather than to drop a  class. So it taught me to communicate with your  professors. We learned the correct usage of grammar in the class.  English is a hard language and every little grammar rule helps me write better. I learned a few tricks. I know that I am not good at writing and am horrible at grammar/ spelling. Haha but I have learned some correct rules about writing. 

Blogging was one of the most interesting things that we got to do. It was fun and interesting to read the rest of the classes thoughts on there blog. It is interesting to see how different people read the same thing but get different meanings out of if. I learned how to wright my thoughts on on my classmates articles. The reviews were helpful in telling you what you are doing right and what you need to work on.  I had never blogged before. In my profession that I am going to school for I will use blogging  often. 

The MLA citation was interesting to learn I didn’t know what citation was. Thats embarrassing to say. But knowing how to citation is going to be helpful for the rest of my collage career. Out of the english book reading culture I found out what a six word memoir is. I choose for mine I Am, I Was, I Will Be. 

We leaned about what a picture essay versus what a written essay is. Reading about the virtual generation was most interesting to me. I it was great having the chance to write my opinion on my blog. I had quite an opinion abut the Quote, “virtual reality is the death of empathy.” Because I don't believe that it is virtual realties fault I think that it is the lack of parent involvement.  I also don't agree how they dose the kids with medicine because of there ADHD. I think that it is also for the most part lack of parental involvement. And I got to share my opinion on my blog.

The Dungeons and Dragons game was very interesting to learn. I never knew it was a game. Thought it is different. Probably wont ever play it.  My favorite subject that we studied was images. I wrote my final on this subject. I liked looking at the photo’s and tearing them apart to determine what they mean.

I really appreciated this class. I have learned a lot form this class and I can use the skill that I learned rest of my collage career and on. I enjoyed getting to know everyone in the class. It was a very fun and informative class.  

final

Natalie Beech

English 1101

Final

There are so many affective ways to advertise. The way that you choose to advertise your product is by knowing who your target audience is. A target audience is who you want to view your ad. So If you want someone who is around the age four to view your ad I would place  your ad somewhere that little kids or parents go like at daycares, play grounds, grocery stores, or child websites like pbskids.org and many more. When advertising it is always important to know who you are trying to reach to view your ad. When you advertise you connect your consume and the product for placement  by looking at the race, age, sex, status, income,etc. The more that you know about your product and target audience the better way you choose how to advertise and the more effective it is.

Here are a few different ideas you should do before you start your advertising campaign for a product. Your first step in creating an ad is research both your product and your  target audience. The next step is to test your product to see what type of demographic that are attracted to this product and how popular it is. After you research your ad and the product you can create an ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to remember your ad. I remember an ad that I found very memorable a whale back.  They used humor. This is a great way to achieve a memorable ad. In this ad it has a photo of a bathroom with toilet paper going into a mouse hole and the words say, “ don’t let them get comfortable.” It was an ad for an exterminator company.

pic

Broadcasting is a fun way to advertise. Broadcasting includes T.V, radio, internet messages, and commercials. In Broadcasting humor in my opinion is the best way to grab attention or the shocking method. Here is a link on you tube to the a commercial that is very memorable “Messing with Sasquatch” www.youtube.com/watch?v=955evS_HCFg. When I watch this ad I actually remember the product. It is a great way to introduce the product because of the humor. My kids love these commercials. When we are at the store they want this product because of the ad. 

Product Placement is a less obvious way to advertise. The first product placement noticed was in the famous movie made in 1982 E.T. charters in this movie were eating reese’s pieces. After this  type of advertisement sales increased substantially. Here is a link of the video www.yourube.com/watch?v=AfAzUAxWELU .  Another term for product placement is called “embedding.”  There are pros and cons about product placement or embedding, for instance, when I am watching T.V. I just want to watch my show and wish that they would quit selling during my show but at the same time I do remember the product, and if it is a good ad. I thought it was funny on Wayne’s World when they mocked product placement. In the movie Wayne and Garth are filming their late night public access show. Wayne and Garth are offered corporate sponsorship by Noah Vanderhoff, owner of a local chain of video arcades. Refuses saying “I will not bow to any sponsor” as he mugs for the camera with a Pizza Hut box, followed by a line about not selling out as he holds up a bag of Doritos. The camera then pans over to Garth, who seconds Wayne's objections as he sits dressed head to toe in Reebok. It was very funny to me and I remembered the ad for this reason. 

Celebrity advertising is the usage of T.V. ads or print with the use of a celebrity. In celebratory advertising I would have to say the most memorable one for me is the Got Milk Photos. They use celebrities and athletes. This helps attract fans. For instance, if a pro skateboarder was in the ad it would attract all of his fans. Here is a photo of Tony Hawk’s Got Milk ad.

pic

Out door advertising billboards, and signage. you can advertises with large signs on side of a bus or on a score board and stadiums. Out door advertising can be from a huge billboard to the most recent bench-ad. Bench-ads were founded in 1999. In the United States there are more than 250,000 bench ad. In the city of Istanbul they have invented benches that look like an open book and have peen place around the city, each one carries poems from 18 Turkish poets. Here is a photo of some memorable benches.   The more creative and catchy your ad is the more memorial it is.

pic

Pay per click advertising paying to have the web pages placed high on the search engine. Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning ads. When you click on paid searched ads more often than any other from of digital advertising. The audience  doesn't mind being advertised to, but they want to be offered products that answer their questions and fulfill their needs. So being strait forward and to the point is the most effective way to advertise.  Search engines are forced to cater to searchers and advertisers simultaneously. The searches comprise their user-base whale the advertisers provide them with their revenue stream. Internet promotions is when a pop up ad (flash ad) pops up onto your computer screen and often moves around, and is hard to close. I personally think that it is very annoying and when I see the product at the store that advertised like this I don't want to buy it.

Classified Advertising is for the sale of goods, services, jobs between individuals, usually in smaller locations It is a $50 million dollar global market. There are advantages and disadvantages about advertising with classified ads. The advantages are you can reach a wide range of people to fill the position your searching for. You can search local items like rentals, flats, sales, purchase, lost, missing, found,etc. And you don't necessarily have to have a website to be able to make these types of jobs postings. The disadvantages for classified advertising online is your ad will quickly expire and need to be constantly replaced.  Advertising on one site is not enough to produce great results. Online classified advertising is a great way to generate extra traffic to a website. It is a quick and easy way to advertise and doesn't cost a lot of money.

In Tokyo’s train station they have came up with 10 great ways to advertise. The train station in Tokyo has the largest number of people per day on the planet. Here is the top ten choices of advertisement that Tokyo used. They created their own stage. By creating walls full of advertisements. Two, they used mega stickers. By putting huge stickers on the ground where you walk. The third way that Tokyo is advertising in the train station is fairly new it is called a take away goodies poster campaign. this is where they have covered a wall called a pin-mag. They put goodies on posters and people remove the “goodies to grab” and it reveals the billboard ad. Here is a photo that will explain it better.

The fourth advertisements used is product statues like in this photo below.

 

The fifth is product ads by advertising on anything that is used often such as ticket gates. The sixth advertisement is info-rider where they decorate the hand rails of escalators. The seventh is to buy advertisement in signs inside of the rain. The seventh, eight, and ninth run together by decorating the handles inside train and to advertise with signs in 3D being creative and cathy. Lastly they decorate inside the tunnels. They advertise in a smart way by looking at the environment around them and using the most popular areas to advertise.

Out of all of these advertisements my favorite is broadcast because you can use technology to make the ads. There is reality no limit  on your creation. I fell this way to advertise reaches the majority of people. A recent poll in USA today ranked the Super Bowl commercials. Seventy-three percent of the Super Bowl commercials used humor. However, in the Top Ten, ninety percent were humor based.

There is many different types of advertising and they all serves a different purposes to reach there target audience. The more information you know about the product and your target audience the better you will do on selling your ad. 

Like I stated above there are so many different ways to advertise. So it is important to make your ad reflect the consumer. There is a small window to grab the audience's attention. Being restricted to a still image means the message must be very clear, strong and catchy. 

final draft

Natalie Beech

English 1101

final

As quoted by John Berger (1972) seeing comes before words and can never be quite convoyed by them. When I look at a ad with an image it means something completely different than if you were to look at the same ad. Image ads can mean something completely different to each person. This is why it is so important to be direct with your ad. The more that you know and understand you ad and your target audience the better your ad will service when doing a image ad it is important to advertise in the correct area you can deiced this by knowing your products and the target audience. your target audience is  who you want to view your ad. The definition of this is called your target audience demographic.  You need to consider this when you are trying  to target your audience. In your ad you can connect with your consumer by looking at the race, age, sex, status, income,etc. the more that you know about your product and target audience the better your ad will do. 

 There are a many steps to promote your product but here are a few. Your first step in creating a ad is research both your product and your audience, The next step is to  test  your product to see who this product attracts and how popular it is. After this research  create an ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to  remember your ad. I remember an ad that I found very memorable a whale back.  They used humor and it  is a great way to achieve this I remembered. In this ad it has a photo of a bathroom with toilet paper going into a mouse hole and the words say, “ don’t let them get comfortable.” It was an ad for a exterminator company.

There are many ways of advertising here are a few examples:

Broadcast- this includes T.V, radio, internet messages, and commercials.

Product Placement- is a less obvious way to advertise. The first product placement noticed was int he famous movie made in 1982 E.T. charters in this movie were eating reese’s pieces. After this sales increased substantially. Ever since than the type of advertising  grew.

Internet promotions- this is when a pop up ad (flash ad) pops up onto your computer screen and often moves around, and is hard to close. Very Annoying. 

Pay per click advertising- paying to have the web pages placed high on the search engine.

Out door advertising- Billboards, and signage. you can advertises with large signs on side of a bus or on a score board and stadiums.

Celebrity advertising- This is the usage of t.v. ads or print with the use of a celebrity and the ad relates back to all advertising.

Classified Advertising- is for the sale of goods, services, jobs between individuals, usually in smaller locationsIt is a $50 global market. 

Location advertising-is advertising by communities, states, cities, or destinations.

Institutional of corporate advertising, also know as image advertise with promotes an organization’s brand, image, people, capabilities, employment opportunities, ideas, or political issues, or anything that the advertiser wants to publicize.

In Broadcasting humor in my opinion is the best way to grab attention or the shocking method. Here is a link on you tube to the a commercial that is very memorable “Messing with Sasquatch” www.youtube.com/watch?v=955evS_HCFg. When watch this ad I actually remember the product. It is a great way to introduce the product. My kids love these commercials and when we are at the store they want this product because of the ad. 

Product placement was used in the most famous  movie  E.T. in 1982 they in which the candy is featured. Reeses‘s Pieces here is a link of the video www.yourube.com/watch?v=AfAzUAxWELU . After E.T.s movie Product placement became very popular. Another term for product placement is called “embedding.”  There are pros and cons about product placement or embedding, for instance, when I am watching T.V. I just want to watch my show and wish that they would quit selling during my show but at the same time I do remember the product if it is a good ad. I thought it was funny on Wayne’s World when they mocked product placement. In the movie Wayne and Garth are filming their late night public access show. Wayne and Garth are offered corporate sponsorship by Noah Vanderhoff, owner of a local chain of video arcades. Refuses saying “I will not bow to any sponsor” as he mugs for the camera with a pizza Hut box, followed by a line about not selling out as he holds up a bag of Doritos. The camera then pans over to Garth, who seconds Wayne's objections as he sits dressed head to toe in Reebok. It was very funny to me and I remembered the ad for this reason. A recent poll in USA today ranked the Super Bowl commercials. Seventy-three percent of the Super Bowl commercials used humor. However, in the Top Ten, ninety percent were humor based.

In celebratory advertising I would have to say the most popular one is Got Milk Photos. They use celebrities and athletes. This helps attract people. For instance, if a pro skateboarder was in the ad it would attract all of his fans. Here is a link of a Got Milk photo  http://photobucket.com/images/got%20milk//=www&page=2.

Out door advertising can be from a huge billboard to the most recent bench-ad. Bench-ads were founded in 1999. In the United States there are more than 250,000 bench ad. 

In the city of Istanbul they have invented benches that look like an open book and have peen place around the city, each one carries poems from 18 Turkish poets. Here is a link to this photo. http://www.oddee.com/item_96750.aspx  The more creative and catchy your ad is the more memorial it is.

In Tokyo’s train station they have came up with 10 great ways to advertise. The train station in Tokyo has the largest number of people per day on the planet. Here is the top ten choices of advertisement that Tokyo used. 

They created their own stage. By creating walls full of advertisements. Two, they used mega stickers. By putting huge stickers on the ground where you walk. The third way that Tokyo is advertising in the train station is fairly new it is called a take away goodies poster campaign. this is where they have covered a wall called a pin-mag. They put goodies on posters and people remove the “goodies to grab” and it reveals the billboard ad. Here is a photo that will explain it better.

The fourth advertisement used is Product statues like in this photo. 

The fifth is product ads on anything used such as ticket gates. The sixth advertisement is info-rider where they decorate the hand rails of escalators. The seventh is to buy advertisement in signs inside of the rain. The seventh, eight, and ninth run together by decorating the handles inside train and to advertise with signs in 3D. Lastly they decorate inside the tunnels. They advertise in a smart way by looking at the environment and using the most popular areas to do this.

Out of all of these advertisements my favorite is broadcast because you can use technology to make the ads. There is reality no limit  on your creation. I fell this way to advertise reaches the majority of people.

There is many different types of advertising and it all serves a different purposes to reach the target audience. The more information you know about the product and your target audience the better you will do on selling your ad. 

Like I stated above when looking at an ad it can mean many different meanings to different people. So it is important to make your ad reflect the consumer. There is a small window to grab the audience's attention. being restricted to a still image means the message must be very clear, strong and catchy. 

advertisements short and to the point

English 1101

Natalie Beech

 In my readings I found some interesting facts on how to make an effective ad that target  the appropriate audience. when you advertise with an image you want it to connect with the targeted audience that you are trying to reach.  Randazzo (1993) said, “ Madison Avenue is in the business of myth making, of creating and perpetuating the myths that reflect and shape our values, sensibilities, and lifestyles. Image is all about targeting the correct consumer. You need to consider this when you are trying  to target your audience. In your ad you can connect with your consumer by looking at the race, age, sex, status, income,etc. the more that you know about your product and target audience the better your ad will do. 

  So always your first step in creating a ad is research both your product and your audience, The next step is to  test  your product to see who this product attracts and how popular it is. After this research we create a ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to  remember your ad. Here is a link to an ad that I found very memorable a whale back. It is an ad for post-its.  I think it is funny and memorable. The ad is very self explanatory and humorous. Post-it also did a product placement ad in the movie Romie and Michells high school reunion.

 There is a small window to grab the audience's attention. being restricted to a still image means the message must be very clear, strong and catchy. Humor is a great way to achieve this. Also using your environment and knowing what and where popular places and things that people touch is very helpful when advertising.

What poses mean

English 1101

Natalie Beech

4/17/2012

Different meaning of poses   

Bruce barton was a North America for BBDO agency in New York. He discovered the iconic American artist Norman Rockwell and work on United War Work campaigns. Bruce became the legendary advertising executive who helped develop the image of General Motors in the 1920. He said, “ the roll of advertising is to help corporations to find their soul.” I like this quote because in my opinion it defines a way to create an image for your target audience. When you create a image ad the way you pose your model is very important. By showing different body parts of people (apart from faces) consumers maybe identify themselves more easily with an advertisement and are more likely to be influenced by the image. 

  Hands for instance can transfer meanings six were predominate: communication, connection, protection, intimacy, identification and status.

her self at the camera. 

-Hands in communication ads targets more of the corporate business world. If an ad shows to people shaking hands it insinuates a business deal.

-Hands in protection this is when a model covers something to protect it, like covering body parts or a small child.

-Hands in connection is used for many things but a great way to explain this ad is by using the Nokia’s phones screen as an example on all the phones have the image of two hands reaching for one another. This means connection. 

-Hands as intimacy in ads is when touching different bodies this contact can mean different emotions sexually, friendship, security. 

-Hands as identification in ads can be used in many different ways by telling someones age, if they have worked in hard labored jobs, color, sex, scares. This identification helps direct the ad to the target consumer.

-Hands as status in ads jewelry ads use this a lot by wearing your wedding ring on a cretin finger, or 

 John Berger (1972)  said, “seeing comes before words and it never quite covered by them.”  There are so many images in our daily life so when designing an ad it is important to target the right audience.

Pohmann,mali, and Markus. The symbolic meaning of body parts in Images: The Case of Hands In Advertisement, Advance in consumer research- European Conference Proceeding: 2006, Vol.7, p352-359, 8p

Berger, John (1972), Ways of Seeing, reprint edition, January 1995, London, UK:Penguin

different types of advertising

English 1101

Natalie Beech

  The best way to advertise is to know what consumer your trying to reach to view your ads. Who you want to target the definition of this is called your “target audience.” Demographic information such as age, gender, education, and income level helps define a targeted audience. Knowing this about your consumer helps you decide where to place your ads in the right area. 

  There are many ways of advertising here are a few examples:

Broadcast- this includes T.V, radio, internet messages, and commercials.

Product Placement- is a less obvious way to advertise. The first product placement noticed was int he famous movie made in 1982 E.T. charters in this movie were eating reese’s pieces. After this sales increased substantially. Ever since than the type of advertising  grew.

Internet promotions- this is when a pop up ad (flash ad) pops up onto your computer screen and often moves around, and is hard to close. Very Annoying. 

Pay per click advertising- paying to have the web pages placed high on the search engine.

Out door advertising- Billboards, and signage. you can advertises with large signs on side of a bus or on a score board and stadiums.

Celebrity advertising- This is the usage of t.v. ads or print with the use of a celebrity and the ad relates back to all advertising.

Classified Advertising- is for the sale of goods, services, jobs between individuals, usually in smaller locationsIt is a $50 bn global market. 

Location advertising-is advertising by communities, states, cities, or destinations.

Institutional of corporate advertising, also know as image advertise with promotes an organization’s brand, image, people, capabilities, employment opportunities, ideas, or political issues, or anything that the advertiser wants to publicize.

  Out of all of these advertisements my favorite is broadcast because you can use technology to make the ads. There is reality no limit  on your creation. I fell this way to advertise reaches the majority of people.

  There is many different types of advertising and it all serves a different purposes to reach the target audience. The more information you know about the product and your target audience the better you will do on selling your ad. 

Story Telling Unit 5

Natalie Beech 

English 1101

Unit 5

Story telling

  I think I got something completely different than others in unit 5. I did enjoy the story telling and the different types of it. But I also enjoyed learning about images in photos and in ads. A story with a image is way more interesting that one with out. I fell like I can look at a picture now and create a story. Like in the photos of the naked woman with the mirror how she is looking into the mirror and it is now vain. Learning what each little detail in the photo meant was very interesting. And one of the Gucci ads how the man is kissing the woman and the men in the class had a completely different meaning for the ad than Kelly and I. I actually really enjoyed this unit. I like how we studied the Social Network review because I thought it was interesting on how he did his review.   And how he went in with the thought that it is was going to be bad because it is almost impossible to write a movie about someone who is writing a movie/ or a computer program in this case. In this unit I also really enjoyed looking at the ads and determining what kind of consumer they are going for. How the model is posed and what that means. 

  Story telling can be read through a image or just words. Giovanni’s writing it explains how in most stories their is a wolf that is the demon. And in Chabon’s writing it is more of a  first person story. I enjoyed the Chabon’s writing more because of the fact that  it was written in first person. I found it interesting the difference in the way these two stories were told. I learned that I am more interested in first person story rather than third person stories.