final

Natalie Beech

English 1101

Final

There are so many affective ways to advertise. The way that you choose to advertise your product is by knowing who your target audience is. A target audience is who you want to view your ad. So If you want someone who is around the age four to view your ad I would place  your ad somewhere that little kids or parents go like at daycares, play grounds, grocery stores, or child websites like pbskids.org and many more. When advertising it is always important to know who you are trying to reach to view your ad. When you advertise you connect your consume and the product for placement  by looking at the race, age, sex, status, income,etc. The more that you know about your product and target audience the better way you choose how to advertise and the more effective it is.

Here are a few different ideas you should do before you start your advertising campaign for a product. Your first step in creating an ad is research both your product and your  target audience. The next step is to test your product to see what type of demographic that are attracted to this product and how popular it is. After you research your ad and the product you can create an ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to remember your ad. I remember an ad that I found very memorable a whale back.  They used humor. This is a great way to achieve a memorable ad. In this ad it has a photo of a bathroom with toilet paper going into a mouse hole and the words say, “ don’t let them get comfortable.” It was an ad for an exterminator company.

pic

Broadcasting is a fun way to advertise. Broadcasting includes T.V, radio, internet messages, and commercials. In Broadcasting humor in my opinion is the best way to grab attention or the shocking method. Here is a link on you tube to the a commercial that is very memorable “Messing with Sasquatch” www.youtube.com/watch?v=955evS_HCFg. When I watch this ad I actually remember the product. It is a great way to introduce the product because of the humor. My kids love these commercials. When we are at the store they want this product because of the ad. 

Product Placement is a less obvious way to advertise. The first product placement noticed was in the famous movie made in 1982 E.T. charters in this movie were eating reese’s pieces. After this  type of advertisement sales increased substantially. Here is a link of the video www.yourube.com/watch?v=AfAzUAxWELU .  Another term for product placement is called “embedding.”  There are pros and cons about product placement or embedding, for instance, when I am watching T.V. I just want to watch my show and wish that they would quit selling during my show but at the same time I do remember the product, and if it is a good ad. I thought it was funny on Wayne’s World when they mocked product placement. In the movie Wayne and Garth are filming their late night public access show. Wayne and Garth are offered corporate sponsorship by Noah Vanderhoff, owner of a local chain of video arcades. Refuses saying “I will not bow to any sponsor” as he mugs for the camera with a Pizza Hut box, followed by a line about not selling out as he holds up a bag of Doritos. The camera then pans over to Garth, who seconds Wayne's objections as he sits dressed head to toe in Reebok. It was very funny to me and I remembered the ad for this reason. 

Celebrity advertising is the usage of T.V. ads or print with the use of a celebrity. In celebratory advertising I would have to say the most memorable one for me is the Got Milk Photos. They use celebrities and athletes. This helps attract fans. For instance, if a pro skateboarder was in the ad it would attract all of his fans. Here is a photo of Tony Hawk’s Got Milk ad.

pic

Out door advertising billboards, and signage. you can advertises with large signs on side of a bus or on a score board and stadiums. Out door advertising can be from a huge billboard to the most recent bench-ad. Bench-ads were founded in 1999. In the United States there are more than 250,000 bench ad. In the city of Istanbul they have invented benches that look like an open book and have peen place around the city, each one carries poems from 18 Turkish poets. Here is a photo of some memorable benches.   The more creative and catchy your ad is the more memorial it is.

pic

Pay per click advertising paying to have the web pages placed high on the search engine. Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning ads. When you click on paid searched ads more often than any other from of digital advertising. The audience  doesn't mind being advertised to, but they want to be offered products that answer their questions and fulfill their needs. So being strait forward and to the point is the most effective way to advertise.  Search engines are forced to cater to searchers and advertisers simultaneously. The searches comprise their user-base whale the advertisers provide them with their revenue stream. Internet promotions is when a pop up ad (flash ad) pops up onto your computer screen and often moves around, and is hard to close. I personally think that it is very annoying and when I see the product at the store that advertised like this I don't want to buy it.

Classified Advertising is for the sale of goods, services, jobs between individuals, usually in smaller locations It is a $50 million dollar global market. There are advantages and disadvantages about advertising with classified ads. The advantages are you can reach a wide range of people to fill the position your searching for. You can search local items like rentals, flats, sales, purchase, lost, missing, found,etc. And you don't necessarily have to have a website to be able to make these types of jobs postings. The disadvantages for classified advertising online is your ad will quickly expire and need to be constantly replaced.  Advertising on one site is not enough to produce great results. Online classified advertising is a great way to generate extra traffic to a website. It is a quick and easy way to advertise and doesn't cost a lot of money.

In Tokyo’s train station they have came up with 10 great ways to advertise. The train station in Tokyo has the largest number of people per day on the planet. Here is the top ten choices of advertisement that Tokyo used. They created their own stage. By creating walls full of advertisements. Two, they used mega stickers. By putting huge stickers on the ground where you walk. The third way that Tokyo is advertising in the train station is fairly new it is called a take away goodies poster campaign. this is where they have covered a wall called a pin-mag. They put goodies on posters and people remove the “goodies to grab” and it reveals the billboard ad. Here is a photo that will explain it better.

The fourth advertisements used is product statues like in this photo below.

 

The fifth is product ads by advertising on anything that is used often such as ticket gates. The sixth advertisement is info-rider where they decorate the hand rails of escalators. The seventh is to buy advertisement in signs inside of the rain. The seventh, eight, and ninth run together by decorating the handles inside train and to advertise with signs in 3D being creative and cathy. Lastly they decorate inside the tunnels. They advertise in a smart way by looking at the environment around them and using the most popular areas to advertise.

Out of all of these advertisements my favorite is broadcast because you can use technology to make the ads. There is reality no limit  on your creation. I fell this way to advertise reaches the majority of people. A recent poll in USA today ranked the Super Bowl commercials. Seventy-three percent of the Super Bowl commercials used humor. However, in the Top Ten, ninety percent were humor based.

There is many different types of advertising and they all serves a different purposes to reach there target audience. The more information you know about the product and your target audience the better you will do on selling your ad. 

Like I stated above there are so many different ways to advertise. So it is important to make your ad reflect the consumer. There is a small window to grab the audience's attention. Being restricted to a still image means the message must be very clear, strong and catchy. 

final draft

Natalie Beech

English 1101

final

As quoted by John Berger (1972) seeing comes before words and can never be quite convoyed by them. When I look at a ad with an image it means something completely different than if you were to look at the same ad. Image ads can mean something completely different to each person. This is why it is so important to be direct with your ad. The more that you know and understand you ad and your target audience the better your ad will service when doing a image ad it is important to advertise in the correct area you can deiced this by knowing your products and the target audience. your target audience is  who you want to view your ad. The definition of this is called your target audience demographic.  You need to consider this when you are trying  to target your audience. In your ad you can connect with your consumer by looking at the race, age, sex, status, income,etc. the more that you know about your product and target audience the better your ad will do. 

 There are a many steps to promote your product but here are a few. Your first step in creating a ad is research both your product and your audience, The next step is to  test  your product to see who this product attracts and how popular it is. After this research  create an ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to  remember your ad. I remember an ad that I found very memorable a whale back.  They used humor and it  is a great way to achieve this I remembered. In this ad it has a photo of a bathroom with toilet paper going into a mouse hole and the words say, “ don’t let them get comfortable.” It was an ad for a exterminator company.

There are many ways of advertising here are a few examples:

Broadcast- this includes T.V, radio, internet messages, and commercials.

Product Placement- is a less obvious way to advertise. The first product placement noticed was int he famous movie made in 1982 E.T. charters in this movie were eating reese’s pieces. After this sales increased substantially. Ever since than the type of advertising  grew.

Internet promotions- this is when a pop up ad (flash ad) pops up onto your computer screen and often moves around, and is hard to close. Very Annoying. 

Pay per click advertising- paying to have the web pages placed high on the search engine.

Out door advertising- Billboards, and signage. you can advertises with large signs on side of a bus or on a score board and stadiums.

Celebrity advertising- This is the usage of t.v. ads or print with the use of a celebrity and the ad relates back to all advertising.

Classified Advertising- is for the sale of goods, services, jobs between individuals, usually in smaller locationsIt is a $50 global market. 

Location advertising-is advertising by communities, states, cities, or destinations.

Institutional of corporate advertising, also know as image advertise with promotes an organization’s brand, image, people, capabilities, employment opportunities, ideas, or political issues, or anything that the advertiser wants to publicize.

In Broadcasting humor in my opinion is the best way to grab attention or the shocking method. Here is a link on you tube to the a commercial that is very memorable “Messing with Sasquatch” www.youtube.com/watch?v=955evS_HCFg. When watch this ad I actually remember the product. It is a great way to introduce the product. My kids love these commercials and when we are at the store they want this product because of the ad. 

Product placement was used in the most famous  movie  E.T. in 1982 they in which the candy is featured. Reeses‘s Pieces here is a link of the video www.yourube.com/watch?v=AfAzUAxWELU . After E.T.s movie Product placement became very popular. Another term for product placement is called “embedding.”  There are pros and cons about product placement or embedding, for instance, when I am watching T.V. I just want to watch my show and wish that they would quit selling during my show but at the same time I do remember the product if it is a good ad. I thought it was funny on Wayne’s World when they mocked product placement. In the movie Wayne and Garth are filming their late night public access show. Wayne and Garth are offered corporate sponsorship by Noah Vanderhoff, owner of a local chain of video arcades. Refuses saying “I will not bow to any sponsor” as he mugs for the camera with a pizza Hut box, followed by a line about not selling out as he holds up a bag of Doritos. The camera then pans over to Garth, who seconds Wayne's objections as he sits dressed head to toe in Reebok. It was very funny to me and I remembered the ad for this reason. A recent poll in USA today ranked the Super Bowl commercials. Seventy-three percent of the Super Bowl commercials used humor. However, in the Top Ten, ninety percent were humor based.

In celebratory advertising I would have to say the most popular one is Got Milk Photos. They use celebrities and athletes. This helps attract people. For instance, if a pro skateboarder was in the ad it would attract all of his fans. Here is a link of a Got Milk photo  http://photobucket.com/images/got%20milk//=www&page=2.

Out door advertising can be from a huge billboard to the most recent bench-ad. Bench-ads were founded in 1999. In the United States there are more than 250,000 bench ad. 

In the city of Istanbul they have invented benches that look like an open book and have peen place around the city, each one carries poems from 18 Turkish poets. Here is a link to this photo. http://www.oddee.com/item_96750.aspx  The more creative and catchy your ad is the more memorial it is.

In Tokyo’s train station they have came up with 10 great ways to advertise. The train station in Tokyo has the largest number of people per day on the planet. Here is the top ten choices of advertisement that Tokyo used. 

They created their own stage. By creating walls full of advertisements. Two, they used mega stickers. By putting huge stickers on the ground where you walk. The third way that Tokyo is advertising in the train station is fairly new it is called a take away goodies poster campaign. this is where they have covered a wall called a pin-mag. They put goodies on posters and people remove the “goodies to grab” and it reveals the billboard ad. Here is a photo that will explain it better.

The fourth advertisement used is Product statues like in this photo. 

The fifth is product ads on anything used such as ticket gates. The sixth advertisement is info-rider where they decorate the hand rails of escalators. The seventh is to buy advertisement in signs inside of the rain. The seventh, eight, and ninth run together by decorating the handles inside train and to advertise with signs in 3D. Lastly they decorate inside the tunnels. They advertise in a smart way by looking at the environment and using the most popular areas to do this.

Out of all of these advertisements my favorite is broadcast because you can use technology to make the ads. There is reality no limit  on your creation. I fell this way to advertise reaches the majority of people.

There is many different types of advertising and it all serves a different purposes to reach the target audience. The more information you know about the product and your target audience the better you will do on selling your ad. 

Like I stated above when looking at an ad it can mean many different meanings to different people. So it is important to make your ad reflect the consumer. There is a small window to grab the audience's attention. being restricted to a still image means the message must be very clear, strong and catchy. 

advertisements short and to the point

English 1101

Natalie Beech

 In my readings I found some interesting facts on how to make an effective ad that target  the appropriate audience. when you advertise with an image you want it to connect with the targeted audience that you are trying to reach.  Randazzo (1993) said, “ Madison Avenue is in the business of myth making, of creating and perpetuating the myths that reflect and shape our values, sensibilities, and lifestyles. Image is all about targeting the correct consumer. You need to consider this when you are trying  to target your audience. In your ad you can connect with your consumer by looking at the race, age, sex, status, income,etc. the more that you know about your product and target audience the better your ad will do. 

  So always your first step in creating a ad is research both your product and your audience, The next step is to  test  your product to see who this product attracts and how popular it is. After this research we create a ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to  remember your ad. Here is a link to an ad that I found very memorable a whale back. It is an ad for post-its.  I think it is funny and memorable. The ad is very self explanatory and humorous. Post-it also did a product placement ad in the movie Romie and Michells high school reunion.

 There is a small window to grab the audience's attention. being restricted to a still image means the message must be very clear, strong and catchy. Humor is a great way to achieve this. Also using your environment and knowing what and where popular places and things that people touch is very helpful when advertising.

What poses mean

English 1101

Natalie Beech

4/17/2012

Different meaning of poses   

Bruce barton was a North America for BBDO agency in New York. He discovered the iconic American artist Norman Rockwell and work on United War Work campaigns. Bruce became the legendary advertising executive who helped develop the image of General Motors in the 1920. He said, “ the roll of advertising is to help corporations to find their soul.” I like this quote because in my opinion it defines a way to create an image for your target audience. When you create a image ad the way you pose your model is very important. By showing different body parts of people (apart from faces) consumers maybe identify themselves more easily with an advertisement and are more likely to be influenced by the image. 

  Hands for instance can transfer meanings six were predominate: communication, connection, protection, intimacy, identification and status.

her self at the camera. 

-Hands in communication ads targets more of the corporate business world. If an ad shows to people shaking hands it insinuates a business deal.

-Hands in protection this is when a model covers something to protect it, like covering body parts or a small child.

-Hands in connection is used for many things but a great way to explain this ad is by using the Nokia’s phones screen as an example on all the phones have the image of two hands reaching for one another. This means connection. 

-Hands as intimacy in ads is when touching different bodies this contact can mean different emotions sexually, friendship, security. 

-Hands as identification in ads can be used in many different ways by telling someones age, if they have worked in hard labored jobs, color, sex, scares. This identification helps direct the ad to the target consumer.

-Hands as status in ads jewelry ads use this a lot by wearing your wedding ring on a cretin finger, or 

 John Berger (1972)  said, “seeing comes before words and it never quite covered by them.”  There are so many images in our daily life so when designing an ad it is important to target the right audience.

Pohmann,mali, and Markus. The symbolic meaning of body parts in Images: The Case of Hands In Advertisement, Advance in consumer research- European Conference Proceeding: 2006, Vol.7, p352-359, 8p

Berger, John (1972), Ways of Seeing, reprint edition, January 1995, London, UK:Penguin

different types of advertising

English 1101

Natalie Beech

  The best way to advertise is to know what consumer your trying to reach to view your ads. Who you want to target the definition of this is called your “target audience.” Demographic information such as age, gender, education, and income level helps define a targeted audience. Knowing this about your consumer helps you decide where to place your ads in the right area. 

  There are many ways of advertising here are a few examples:

Broadcast- this includes T.V, radio, internet messages, and commercials.

Product Placement- is a less obvious way to advertise. The first product placement noticed was int he famous movie made in 1982 E.T. charters in this movie were eating reese’s pieces. After this sales increased substantially. Ever since than the type of advertising  grew.

Internet promotions- this is when a pop up ad (flash ad) pops up onto your computer screen and often moves around, and is hard to close. Very Annoying. 

Pay per click advertising- paying to have the web pages placed high on the search engine.

Out door advertising- Billboards, and signage. you can advertises with large signs on side of a bus or on a score board and stadiums.

Celebrity advertising- This is the usage of t.v. ads or print with the use of a celebrity and the ad relates back to all advertising.

Classified Advertising- is for the sale of goods, services, jobs between individuals, usually in smaller locationsIt is a $50 bn global market. 

Location advertising-is advertising by communities, states, cities, or destinations.

Institutional of corporate advertising, also know as image advertise with promotes an organization’s brand, image, people, capabilities, employment opportunities, ideas, or political issues, or anything that the advertiser wants to publicize.

  Out of all of these advertisements my favorite is broadcast because you can use technology to make the ads. There is reality no limit  on your creation. I fell this way to advertise reaches the majority of people.

  There is many different types of advertising and it all serves a different purposes to reach the target audience. The more information you know about the product and your target audience the better you will do on selling your ad. 

Story Telling Unit 5

Natalie Beech 

English 1101

Unit 5

Story telling

  I think I got something completely different than others in unit 5. I did enjoy the story telling and the different types of it. But I also enjoyed learning about images in photos and in ads. A story with a image is way more interesting that one with out. I fell like I can look at a picture now and create a story. Like in the photos of the naked woman with the mirror how she is looking into the mirror and it is now vain. Learning what each little detail in the photo meant was very interesting. And one of the Gucci ads how the man is kissing the woman and the men in the class had a completely different meaning for the ad than Kelly and I. I actually really enjoyed this unit. I like how we studied the Social Network review because I thought it was interesting on how he did his review.   And how he went in with the thought that it is was going to be bad because it is almost impossible to write a movie about someone who is writing a movie/ or a computer program in this case. In this unit I also really enjoyed looking at the ads and determining what kind of consumer they are going for. How the model is posed and what that means. 

  Story telling can be read through a image or just words. Giovanni’s writing it explains how in most stories their is a wolf that is the demon. And in Chabon’s writing it is more of a  first person story. I enjoyed the Chabon’s writing more because of the fact that  it was written in first person. I found it interesting the difference in the way these two stories were told. I learned that I am more interested in first person story rather than third person stories. 

Woman Boxing

Deligh Montoya 

Woman Boxers

English 1101

Natalie Beech

  The three photos that Montoya pics to represent the story of woman breaking through and the deffiniton of woman becoming, “Malcriadas”. In her essay she uses the word Malcriadas the meaning of this is, woman who will not behave and is determined to do what she wants, regardless of what society rules or even good senesce dictates. I think that this description fits the sport of boxing very well. Because you don't hear of woman who box. Now days there are more woman that box because it isn't looked down upon as much. Montoya states that most Malcriadas are woman who grew up with the role models such as  Wonder Woman (created in 1941 but never fought until the year 1960), the Power Puff Girls (created in 1998) ,and of coarse Cat Woman (created in 1940 she first was seen on Batman than but the one I remember the most is in 1992 with Micelle Pfeiffer). These dates are in the time that woman were working on woman's rights. Trying to wear pant at work instead of dresses, and trying to get the promotion over the guys. I think it is just like any other history story, history  changes. Woman were becoming stronger. I think that is the reason why Montoya choose the pics that she did. In all three photos the woman looked strong, independent, but sill are feminine. I think she choose the second picture, of the two woman fighting on page 213, because it shows the action and the athletic ability of the women. The last photo that she choose is the view of Holm’s back showing the strength but in the photo she is wrapping her hand around her hair which makes the photo feminine. I like the  three different photos that she choose the  view of the face, a view of the back, and one with action. I think the images she choose defined the meaning of woman becoming Malcriadas. 

Final Project Proposal

Final Project Proposal and reading list
Natalie Beech
English 1101

Exploring my topic

#1

  The topic that I choose for my final project is Images and advertising. I am really interested in this field because it goes along with what degree I want. I am going to school to graduate with an arts degree in Mass Communications and an emphasis in public relations. I will be advertising and putting on events for corporations. So the more that I know about the correct and many different ways of advertising the better. I am really interested in the detail in advertising and the reasoning of the model poses and looking at the camera. I have done all of the writing assignments in the cheaper “Images” but one. So in my reading list the boxing one will be in there. 

  I also want to learn about all the different kind of ads there are and how some are better than others. Like how sex sales more. I want to find out why. Also I want to find out how to target your certain audience/ reader. And the different types of poses for each ad. Like we did in class. How we talked about all of the different images on the ads.

  Like I said I’m very interested in this kind of topic. And I’m excited to learn a lot more in this field.

#2

I choose option “C” a 1500 to 2000 word essay in which you explore a topic of your own  that is based on one of the topics in Reading Culture. I really enjoyed  learning about the meaning of the objects in the photo. For instance,  if there is a mirror in the photo than the ad can be called vain. Or the way that the model is looking away form the camera starring  off this could mean that she is dreaming about her true love. I want to learn about all the different types of image advertising and how to aim it to the correct audience.

Advertising is a multibillion dollar business. And I find it very interesting how to advertise correctly through image. Finding the correct a that works with the product is hard to do. My favorite ads are the ones that relates to the product and the consumer. And the kind of ad that is short and to the point. I enjoy looking at ads that make since. I don't like the ads that make no sense at all. People in these times don't have time to google the product to see what it is that is the ad’s job.

#3 Reading List

4/10

Woman Boxers 

The New Worriers

Do the exploratory essay

4/12

Read an essay on different types of advertising 

write a summery of what I learned

4/17

Read an essay on how to pose models for an ad and the meaning of different types of poses.

Write a summery of what I read.

4/19

Read an essay on how to make effective ads that are short and to the point but connect with the audience. 

Make an ad of my own that is short to the point but connects with the audience and the product.

Spring Break movie review

Harry and the Henderson's

Natalie Beech

English 1101 

 The movie that I watched during spring break was the all time classic “Harry and the Henderson's.”  This movie was made in 1987. It is a comedy. It was directed and filmed by William Dear and produced by Stevin Spillburg. I have never see this movie before this viewing. I have to say it is hilarious! 

  Harry and the Henderson's is about a family that goes on vacation and accidentally finds Bigfoot by hitting him with their family car. They thought that they killed big foot with the car. So they decide to take him home to make some money off of him. They suddenly he wakes up and destroys the Henderson family household because he is scared of them as much as they are of him. But eventually he became part of the family. 

  I was at home watching the move with my family and their reactions were great! They laughed and at the end teared up a bit well, I did, they didn’t.  I would recommend the audience is family based. My 4 year old paid attention and enjoyed the move as much as I did.

  The point of the movie that I got is the fact how fear is the unknown. People are more fearful about things that they do not understand. This move was made during the perfect time. When people were really in belief that their are other existing animals that are unknown. Like Bigfoot and the Long neck monster, and aliens which lead to another movie E.T.  that Stevin Spillburg created. 

  All of the actors did a fantastic job. But the one actor named Kevin Hall who played big foot did an amazing job. He is seven feet 5 inches. His expressions and over all performance was fantastic.I would recommend everyone to watch this film.