final draft

Natalie Beech

English 1101

final

As quoted by John Berger (1972) seeing comes before words and can never be quite convoyed by them. When I look at a ad with an image it means something completely different than if you were to look at the same ad. Image ads can mean something completely different to each person. This is why it is so important to be direct with your ad. The more that you know and understand you ad and your target audience the better your ad will service when doing a image ad it is important to advertise in the correct area you can deiced this by knowing your products and the target audience. your target audience is  who you want to view your ad. The definition of this is called your target audience demographic.  You need to consider this when you are trying  to target your audience. In your ad you can connect with your consumer by looking at the race, age, sex, status, income,etc. the more that you know about your product and target audience the better your ad will do. 

 There are a many steps to promote your product but here are a few. Your first step in creating a ad is research both your product and your audience, The next step is to  test  your product to see who this product attracts and how popular it is. After this research  create an ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to  remember your ad. I remember an ad that I found very memorable a whale back.  They used humor and it  is a great way to achieve this I remembered. In this ad it has a photo of a bathroom with toilet paper going into a mouse hole and the words say, “ don’t let them get comfortable.” It was an ad for a exterminator company.

There are many ways of advertising here are a few examples:

Broadcast- this includes T.V, radio, internet messages, and commercials.

Product Placement- is a less obvious way to advertise. The first product placement noticed was int he famous movie made in 1982 E.T. charters in this movie were eating reese’s pieces. After this sales increased substantially. Ever since than the type of advertising  grew.

Internet promotions- this is when a pop up ad (flash ad) pops up onto your computer screen and often moves around, and is hard to close. Very Annoying. 

Pay per click advertising- paying to have the web pages placed high on the search engine.

Out door advertising- Billboards, and signage. you can advertises with large signs on side of a bus or on a score board and stadiums.

Celebrity advertising- This is the usage of t.v. ads or print with the use of a celebrity and the ad relates back to all advertising.

Classified Advertising- is for the sale of goods, services, jobs between individuals, usually in smaller locationsIt is a $50 global market. 

Location advertising-is advertising by communities, states, cities, or destinations.

Institutional of corporate advertising, also know as image advertise with promotes an organization’s brand, image, people, capabilities, employment opportunities, ideas, or political issues, or anything that the advertiser wants to publicize.

In Broadcasting humor in my opinion is the best way to grab attention or the shocking method. Here is a link on you tube to the a commercial that is very memorable “Messing with Sasquatch” www.youtube.com/watch?v=955evS_HCFg. When watch this ad I actually remember the product. It is a great way to introduce the product. My kids love these commercials and when we are at the store they want this product because of the ad. 

Product placement was used in the most famous  movie  E.T. in 1982 they in which the candy is featured. Reeses‘s Pieces here is a link of the video www.yourube.com/watch?v=AfAzUAxWELU . After E.T.s movie Product placement became very popular. Another term for product placement is called “embedding.”  There are pros and cons about product placement or embedding, for instance, when I am watching T.V. I just want to watch my show and wish that they would quit selling during my show but at the same time I do remember the product if it is a good ad. I thought it was funny on Wayne’s World when they mocked product placement. In the movie Wayne and Garth are filming their late night public access show. Wayne and Garth are offered corporate sponsorship by Noah Vanderhoff, owner of a local chain of video arcades. Refuses saying “I will not bow to any sponsor” as he mugs for the camera with a pizza Hut box, followed by a line about not selling out as he holds up a bag of Doritos. The camera then pans over to Garth, who seconds Wayne's objections as he sits dressed head to toe in Reebok. It was very funny to me and I remembered the ad for this reason. A recent poll in USA today ranked the Super Bowl commercials. Seventy-three percent of the Super Bowl commercials used humor. However, in the Top Ten, ninety percent were humor based.

In celebratory advertising I would have to say the most popular one is Got Milk Photos. They use celebrities and athletes. This helps attract people. For instance, if a pro skateboarder was in the ad it would attract all of his fans. Here is a link of a Got Milk photo  http://photobucket.com/images/got%20milk//=www&page=2.

Out door advertising can be from a huge billboard to the most recent bench-ad. Bench-ads were founded in 1999. In the United States there are more than 250,000 bench ad. 

In the city of Istanbul they have invented benches that look like an open book and have peen place around the city, each one carries poems from 18 Turkish poets. Here is a link to this photo. http://www.oddee.com/item_96750.aspx  The more creative and catchy your ad is the more memorial it is.

In Tokyo’s train station they have came up with 10 great ways to advertise. The train station in Tokyo has the largest number of people per day on the planet. Here is the top ten choices of advertisement that Tokyo used. 

They created their own stage. By creating walls full of advertisements. Two, they used mega stickers. By putting huge stickers on the ground where you walk. The third way that Tokyo is advertising in the train station is fairly new it is called a take away goodies poster campaign. this is where they have covered a wall called a pin-mag. They put goodies on posters and people remove the “goodies to grab” and it reveals the billboard ad. Here is a photo that will explain it better.

The fourth advertisement used is Product statues like in this photo. 

The fifth is product ads on anything used such as ticket gates. The sixth advertisement is info-rider where they decorate the hand rails of escalators. The seventh is to buy advertisement in signs inside of the rain. The seventh, eight, and ninth run together by decorating the handles inside train and to advertise with signs in 3D. Lastly they decorate inside the tunnels. They advertise in a smart way by looking at the environment and using the most popular areas to do this.

Out of all of these advertisements my favorite is broadcast because you can use technology to make the ads. There is reality no limit  on your creation. I fell this way to advertise reaches the majority of people.

There is many different types of advertising and it all serves a different purposes to reach the target audience. The more information you know about the product and your target audience the better you will do on selling your ad. 

Like I stated above when looking at an ad it can mean many different meanings to different people. So it is important to make your ad reflect the consumer. There is a small window to grab the audience's attention. being restricted to a still image means the message must be very clear, strong and catchy.