advertisements short and to the point

English 1101

Natalie Beech

 In my readings I found some interesting facts on how to make an effective ad that target  the appropriate audience. when you advertise with an image you want it to connect with the targeted audience that you are trying to reach.  Randazzo (1993) said, “ Madison Avenue is in the business of myth making, of creating and perpetuating the myths that reflect and shape our values, sensibilities, and lifestyles. Image is all about targeting the correct consumer. You need to consider this when you are trying  to target your audience. In your ad you can connect with your consumer by looking at the race, age, sex, status, income,etc. the more that you know about your product and target audience the better your ad will do. 

  So always your first step in creating a ad is research both your product and your audience, The next step is to  test  your product to see who this product attracts and how popular it is. After this research we create a ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to  remember your ad. Here is a link to an ad that I found very memorable a whale back. It is an ad for post-its.  I think it is funny and memorable. The ad is very self explanatory and humorous. Post-it also did a product placement ad in the movie Romie and Michells high school reunion.

 There is a small window to grab the audience's attention. being restricted to a still image means the message must be very clear, strong and catchy. Humor is a great way to achieve this. Also using your environment and knowing what and where popular places and things that people touch is very helpful when advertising.