final

Natalie Beech

English 1101

Final

There are so many affective ways to advertise. The way that you choose to advertise your product is by knowing who your target audience is. A target audience is who you want to view your ad. So If you want someone who is around the age four to view your ad I would place  your ad somewhere that little kids or parents go like at daycares, play grounds, grocery stores, or child websites like pbskids.org and many more. When advertising it is always important to know who you are trying to reach to view your ad. When you advertise you connect your consume and the product for placement  by looking at the race, age, sex, status, income,etc. The more that you know about your product and target audience the better way you choose how to advertise and the more effective it is.

Here are a few different ideas you should do before you start your advertising campaign for a product. Your first step in creating an ad is research both your product and your  target audience. The next step is to test your product to see what type of demographic that are attracted to this product and how popular it is. After you research your ad and the product you can create an ad that will be noticed, memorable and personal. There are so many images that you see a day you want your consumer to remember your ad. I remember an ad that I found very memorable a whale back.  They used humor. This is a great way to achieve a memorable ad. In this ad it has a photo of a bathroom with toilet paper going into a mouse hole and the words say, “ don’t let them get comfortable.” It was an ad for an exterminator company.

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Broadcasting is a fun way to advertise. Broadcasting includes T.V, radio, internet messages, and commercials. In Broadcasting humor in my opinion is the best way to grab attention or the shocking method. Here is a link on you tube to the a commercial that is very memorable “Messing with Sasquatch” www.youtube.com/watch?v=955evS_HCFg. When I watch this ad I actually remember the product. It is a great way to introduce the product because of the humor. My kids love these commercials. When we are at the store they want this product because of the ad. 

Product Placement is a less obvious way to advertise. The first product placement noticed was in the famous movie made in 1982 E.T. charters in this movie were eating reese’s pieces. After this  type of advertisement sales increased substantially. Here is a link of the video www.yourube.com/watch?v=AfAzUAxWELU .  Another term for product placement is called “embedding.”  There are pros and cons about product placement or embedding, for instance, when I am watching T.V. I just want to watch my show and wish that they would quit selling during my show but at the same time I do remember the product, and if it is a good ad. I thought it was funny on Wayne’s World when they mocked product placement. In the movie Wayne and Garth are filming their late night public access show. Wayne and Garth are offered corporate sponsorship by Noah Vanderhoff, owner of a local chain of video arcades. Refuses saying “I will not bow to any sponsor” as he mugs for the camera with a Pizza Hut box, followed by a line about not selling out as he holds up a bag of Doritos. The camera then pans over to Garth, who seconds Wayne's objections as he sits dressed head to toe in Reebok. It was very funny to me and I remembered the ad for this reason. 

Celebrity advertising is the usage of T.V. ads or print with the use of a celebrity. In celebratory advertising I would have to say the most memorable one for me is the Got Milk Photos. They use celebrities and athletes. This helps attract fans. For instance, if a pro skateboarder was in the ad it would attract all of his fans. Here is a photo of Tony Hawk’s Got Milk ad.

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Out door advertising billboards, and signage. you can advertises with large signs on side of a bus or on a score board and stadiums. Out door advertising can be from a huge billboard to the most recent bench-ad. Bench-ads were founded in 1999. In the United States there are more than 250,000 bench ad. In the city of Istanbul they have invented benches that look like an open book and have peen place around the city, each one carries poems from 18 Turkish poets. Here is a photo of some memorable benches.   The more creative and catchy your ad is the more memorial it is.

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Pay per click advertising paying to have the web pages placed high on the search engine. Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning ads. When you click on paid searched ads more often than any other from of digital advertising. The audience  doesn't mind being advertised to, but they want to be offered products that answer their questions and fulfill their needs. So being strait forward and to the point is the most effective way to advertise.  Search engines are forced to cater to searchers and advertisers simultaneously. The searches comprise their user-base whale the advertisers provide them with their revenue stream. Internet promotions is when a pop up ad (flash ad) pops up onto your computer screen and often moves around, and is hard to close. I personally think that it is very annoying and when I see the product at the store that advertised like this I don't want to buy it.

Classified Advertising is for the sale of goods, services, jobs between individuals, usually in smaller locations It is a $50 million dollar global market. There are advantages and disadvantages about advertising with classified ads. The advantages are you can reach a wide range of people to fill the position your searching for. You can search local items like rentals, flats, sales, purchase, lost, missing, found,etc. And you don't necessarily have to have a website to be able to make these types of jobs postings. The disadvantages for classified advertising online is your ad will quickly expire and need to be constantly replaced.  Advertising on one site is not enough to produce great results. Online classified advertising is a great way to generate extra traffic to a website. It is a quick and easy way to advertise and doesn't cost a lot of money.

In Tokyo’s train station they have came up with 10 great ways to advertise. The train station in Tokyo has the largest number of people per day on the planet. Here is the top ten choices of advertisement that Tokyo used. They created their own stage. By creating walls full of advertisements. Two, they used mega stickers. By putting huge stickers on the ground where you walk. The third way that Tokyo is advertising in the train station is fairly new it is called a take away goodies poster campaign. this is where they have covered a wall called a pin-mag. They put goodies on posters and people remove the “goodies to grab” and it reveals the billboard ad. Here is a photo that will explain it better.

The fourth advertisements used is product statues like in this photo below.

 

The fifth is product ads by advertising on anything that is used often such as ticket gates. The sixth advertisement is info-rider where they decorate the hand rails of escalators. The seventh is to buy advertisement in signs inside of the rain. The seventh, eight, and ninth run together by decorating the handles inside train and to advertise with signs in 3D being creative and cathy. Lastly they decorate inside the tunnels. They advertise in a smart way by looking at the environment around them and using the most popular areas to advertise.

Out of all of these advertisements my favorite is broadcast because you can use technology to make the ads. There is reality no limit  on your creation. I fell this way to advertise reaches the majority of people. A recent poll in USA today ranked the Super Bowl commercials. Seventy-three percent of the Super Bowl commercials used humor. However, in the Top Ten, ninety percent were humor based.

There is many different types of advertising and they all serves a different purposes to reach there target audience. The more information you know about the product and your target audience the better you will do on selling your ad. 

Like I stated above there are so many different ways to advertise. So it is important to make your ad reflect the consumer. There is a small window to grab the audience's attention. Being restricted to a still image means the message must be very clear, strong and catchy.